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June 5, 2024

5 ways businesses can benefit from payever Ads

Advertising is a powerful marketing and promotion strategy that helps businesses attract customers, build their awareness about products, and establish customer trust. It refers to any paid promotion of a product or service and can be published in various mediums like print, television, radio, and digital media. The main goal is to persuade someone or more people to buy or perform a certain action.

In today’s business environment, advertising is crucial for driving growth and success. It is a crucial instrument for helping businesses engage with audiences, showcase their products or services, and demonstrate their core brand values. In fact, according to Statista's report, advertising market spending is projected to reach $1,158 billion by 2025, highlighting the ever-increasing importance of advertising.


Considering advertising’s vital role within the business sphere, payever offers an ads solution within its ecosystem: payever Ads. This solution enables businesses to create, publish, and manage ads through a centralized platform, including features to ensure cost-efficient ad campaigns, such as dynamic budgets, live ads tracking, and targeted ads tailored to specific audiences.


This article explores advertising’s key role within the business scope, shedding light on its advantages and how to enable payever Ads for future ad campaign initiatives.

Benefits of advertising for businesses

1. Increase brand awareness and visibility.

payever Ads can help businesses boost their visibility by reaching qualified leads (i.e., potential buyers who meet the profile of targeted customers or someone with a purchase intent). Even though the initial view or click on the ad does not immediately convert to a sale, it still amplifies the brand name, thus getting the brand, products or services, and messages out to the public.

2. Drive higher traffic to your website.

Advertising, especially through platforms like social media or Google ads, plays a role in driving website traffic by strategically placing ads where potential customers are most likely to engage:

Google Ads helps capture high-intent users by displaying ads in search results when people actively look for relevant products or services. This approach ensures that the website reaches an audience already interested in what the businesses offer to increase the likelihood of clicks and conversions.

Social Media Ads (on platforms like Facebook. Instagram, and TikTok) target users based on behaviors, demographics, and interests. These ads generate awareness, drive engagement, and direct users to the website.

3. Deliver targeted ads to the right audiences.

Today’s advertising enables businesses to target a specific audience, ensuring the ads are delivered only to those who meet certain criteria (e.g., keywords, demographics) based on location, search history, and interests, to name a few. Therefore, only customers the businesses want to reach will see the targeted ads, resulting in cost-efficient ad spending.

4. Track and measure performance based on data.

payever Ads is empowered with powerful tracking tools to help businesses assess and understand what demographics and keywords convert to clicks, traffic, and even sales. Businesses can pull the data from payever Ads, enabling them to track clicks and conversions and providing valuable insights to optimize future campaigns across various advertising platforms.

5. Generate greater return on investment (ROI).

Advertising through payever ads is an investment that helps businesses generate more customers without breaking the budget. Therefore, it is important to ensure that the cost of customer acquisition through ads is less than the gross profit from the sales for profitability measured by return on investment (ROI).


Considering that the less money spent to generate sales from ads, the better, the targeting and dynamic budget embedded in payever Ads will help ensure that the ads will be shown only to the qualified leads, and businesses will be charged only when a potential customer visits the landing page. This cost-efficient approach prevents ads from being shown to people not interested in the company’s products, potentially driving a greater ROI.

Set up your campaigns with payever Ads

Utilizing payever Ads is quick and seamless, as you only need a payever account to log in to payever’s comprehensive, unified dashboard. Discover how you can leverage payever Ads to increase the awareness and reach the right audience with payever.


Click payever Ads > Get Started to publish and manage your ad campaigns.

Track and monitor your ad campaigns, both ongoing and completed. From the dashboard, you can view the ad campaign name, start date, and end date, as well as the total clicks, orders, and daily budget for each campaign, as illustrated in the image below.

From the payever Ads dashboard, you can also change the ad status by clicking the vertical ellipsis icon or the three vertical dots next to each campaign's ad status.

When you create a new ad campaign, you can choose to advertise across all channels or only certain channels.

Provide all the details for your ad content, including:

Provide all the details for your ad content, including:

Description

Advertising channels (Facebook, Twitter, Instagram, LinkedIn, Google)

Daily budget

Targeted audiences based on age, gender, location, and interest

When uploading the media, payever Ads allows you to use images product images you have uploaded to our other solutions, including payever Products.

Choose the product which photo you want to use to advertise.

Click Publish Now to publish your new ads campaign, or Schedule for Later if you’d like to publish it later.

Establish a connection with Google and Facebook Ads via the Connect page on the left sidebar. To activate the connection, click the toggle next to each service until the color turns blue.

Once you activate the connection, click Next to follow the next steps.

Complete the connection by inputting your account credentials.

Click Continue to confirm settings and connection.

Conclusion

payever Ads simplify advertising by allowing businesses to create, publish, track and manage their ad campaigns through a unified dashboard. This solution helps businesses allocate their resources to focus on core operations while benefiting from increased brand awareness and visibility, higher web traffic, efficient campaigns, data-driven monitoring, and greater ROI.

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